THE BRIEF
Create a money-can’t-buy experience to engage Southeast Asia's most prominent bloggers with the release of X-Men: First Class. In turn this promoted Microsoft Windows Hotmail’s introduction of new features to their service including the new Office Web Apps – so that users and entrants could summon their Office documents without superpowers!
OUR MONEY-CAN'T-BUY SOLUTION
New York City is at the very heart of X-Men as it’s where the X-Men learned to perfect their superpowers at the ‘X-Mansion’ school for mutants. Microsoft Windows Hotmail winners were given the chance to travel to New York to master X-Men superpowers of their own, on an exclusive tailor-made stunt day that we planned and delivered with the stunt school. Winners had the opportunity to see how the stunt coordinators performed the breathtaking scenes in X-Men: First Class. During this unique experience, action sequences were broken down to show how each stunt was performed. Fully briefed, it was then our winners turn to perform their own heroic stunts – including multi-story high-falls and acrobatics! Winners graduated from the X-Men stunt school with flying colours and as a lasting souvenir of their day were presented with an exclusive certificate to take home. To prevent any health and safety issues we arranged for a Thai translator to be on – site for the duration of the stunt day and an IMS representative was also present to co-ordinate all elements of the prize experience.
