Scarface | Case Studies

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THE BRIEF

Create a Scarface inspired prize trip to Miami to promote the release and generate sales of the movie on Blu-Ray in store and online.

OUR MONEY-CAN'T-BUY SOLUTION

To celebrate the release of Scarface on Blu-Ray we created a Scarface inspired trip to Miami for two people, giving the winner a taste of Tony Montana’s opulent lifestyle. The winner stayed at the iconic Fontainebleau Hilton Resort and Spa, where they kicked back and relaxed by the pool with a cocktail just as Manny and Tony did in the film - discussing money, power and women was optional!

What our client said:
“To promote the release of Scarface on Blu-ray, Universal wanted to run a competition with a retailer (HMV) to drive initial pre-orders. As the film is set in Miami, this seemed like a natural fit for the prize but we also wanted to give the winner a full ‘Scarface Experience’. IMS answered the brief perfectly, sourcing tailored Scarface-themed events in Miami as well as suitable flights and accommodation – all within the budget that was briefed. They provided all relevant information for us to place the competition, including images and took care of the prize winner, taking any hassle out of the process for Universal. Placing competitions like this with retailers is a cost effective way for us to gain coverage we wouldn’t usually get ... big thanks to all involved!”

What our winners said:

“From planning, to booking, to the holiday itself, the IMS team were wonderful.”
Larna, UK, Winner