THE BRIEF
We were asked to create a wide range of competition packages, each with stand-out appeal that could be used to leverage media coverage for the highly anticipated theatrical release of The Hunger Games and to mark the launch of this exciting new global franchise.
OUR MONEY-CAN'T-BUY SOLUTION
Our money-can’t-buy prize solutions included:
-
Sending winners to the world premiere in LA in celebrity style with Yahoo!
-
Countless trips to the European premiere in London for UK media partners
-
Getting winners red carpet ready with their own personal stylist
-
An adventure trip to the USA with Channel 4
-
The hottest gadget giveaways – from the latest tablet to HD televisions and headphones
